Starbucks, the short name for Starbucks Corporation, is an international coffee chains with its headquarter in Seattle, Washington. As the largest coffeehouse in the world, the company boasts more than 17000 stores in 55 countries. Among them, more than 12500 stores are located in the United States. In Canada, there are more than 1200 stores, meaning the second largest number of Starbucks stores. The store sells drip brewed coffee, espresso-based hot drinks, coffee beans, salads, sandwiches, pastries, snacks and some other items related to those foods, such as mugs and tumblers. At the same time, the company also markets byproducts, such as films, books and music. Many of its products are up to the locality of the stores. You can also purchase Starbucks branded ice cream and coffee in grocery stores. Since its establishment, Starbucks develops in a horizontal and vertical manner. On one hand, Starbucks in Seattle has developed into a local coffee bean roaster and retailer. In the 1990s, a new store was opened every workday. That pace is kept until 2000s. The first store outside the United States was opened in the middle of 1990s. Overseas stores now make up one third of its total. In 2009, the company had the ambition of opening 900 new stores outside the United States.
As you know, the key of any company's success is its products or services. Starbucks is not an exception. I think most people drink its coffee. It is hard for even the smartest housewife to brew such tasteful coffee. Well, its success is also related to another aspect, that is to say, its market strategies. Starbucks has applied many methods to expand its business and maintain its dominant market position. For example, they buy out leases of its competitors and cluster several locations in a small area. This kind of actions has been labeled as anti-competitive. Some critics have criticized that it is unfair for small companies. For my part, the business community is a world where businessmen resort to any extreme measures. To some extent, they damage some companies' benefits. However, in the fiercely competitive market, the law of jungle is very normal. We can understand it. Only by this way can big companies like Starbucks expand greatly.
Today, the influence of Starbucks is so powerful. You can see its brand in every corner. Some people even can not live without Starbucks. Husbands drive to work while drinking its coffee while wives begin with them for a whole day's chores. Many people have learned to save money by means of its coupons. As a matter of fact, Starbucks coupons are also a part of its market strategies. Here I will tell your some small tips to get their free coupons. First of all, you had better register with Starbucks. Click Your Account and create a user name and a password. Fill in an email address where you want to receive their free coupons. What you need to do is to wait. They will send you all kinds of coupons on a regular basis. Secondly, you can register a card of Starbucks. You can purchase it both in its brick and mortar stores and online stores. The value of its cards ranges from $15 to $100. You can charge your card with money from $5 to $100. Luckily, you do not need to pay a cent for your card. Your card does not expire forever. Once you have registered its cards, you are entitled to receive free coupons in the mailbox in front of your door. When you buy a pound of Starbucks coffee with your card, you will receive a free cup of coffee. You can exchange the free coffee for a coupon, if you like. If you purchase it online, you can also receive a free coupon.
Well, so much about free coupons. I think the most attractive part for regular visitors of Starbucks is its atmosphere. People talk quietly and politely. Some people browse websites with their own computers, some read books, some just drowse. It is a relaxing environment. Well, just as the famous saying goes, steal several hours for yourself. At the moment you go out of Starbucks, you will feel totally refreshed.